Challenge

Adherence to treatments for chronic diseases and risk management interventions such as hypercholesterolemia treatment is low, often falling below 50% for many patients. Serious, educational messages in traditional media do not work.

Truth

People need timely, personalised triggers and nudges to make adherence engaging and fun

Solution

The Vein Guy app employs gamification principles to motivate patients to act when they need it most and included alarms, calendar reminders, personalized messages and avatar creation (offering 75,000 different versions).