Challenge

Sensitive tummies in growing infants are prone to digestive discomfort and it is one of the most common reasons for clinic visits. Our challenge was to compete in the growing and largest specialties segment.

Truth

Digestive discomfort is caused mainly by colic and constipation. Showcase how these can effect sensitive tummies along with demonstrating a positive outcome.

Solution

Our message was simple: Comfort for sensitive tummies. The product, NAN Comfort combines proven active ingredients to alleviate symptoms of digestive discomfort. The new campaign and launch tactics, featuring 2 sad tummies demonstrating colic and constipation; along with a happy soft fluffy tummy soothed by NAN Comfort, were shared and aligned at the kick off meeting, followed by a successful launch in the Middle East.