Challenge

In India 2013 the level of awareness and understanding around the benefits of breast-feeding were mixed and relatively low

Truth

Whilst people were aware that breast-feeding in the early weeks is essential, many mothers did not know the benefits of exclusive breast-feeding for the first 6months.

Solution

Developing a lively campaign for Nestle in 2013/14. The Start Healthy Stay Healthy Breastfeeding Week campaign (Superbaby) emphasised the benefits of long term/exclusive breast-feeding.