Asthma is a growing threat to life in Africa – 70% of sufferers remain undiagnosed. Our client, AstraZeneca asked us to help create awareness and encourage early screening.
Only bold, creative solutions can create awareness amongst the general public.
We blocked off a multi-lane highway in Kenya and “breath-analyzed” motorists, using a lung function tester to test for asthma instead of alcohol. We created awareness. We also created a movement.