Challenge

Asthma is a growing threat to life in Africa – 70% of sufferers remain undiagnosed. Our client, AstraZeneca asked us to help create awareness and encourage early screening.

Truth

Only bold, creative solutions can create awareness amongst the general public.

Solution

We blocked off a multi-lane highway in Kenya and “breath-analyzed” motorists, using a lung function tester to test for asthma instead of alcohol. We created awareness. We also created a movement.