Challenge

In Singapore, 5 million people relied on 2% of the population for donor blood. Demand exceeded supply, especially when specific blood types ran dangerously low. We needed some fresh, young blood.

Truth

Nothing is more appealing to the crazy, self-absorbed, socially aware youth of Singapore than a mobile, social campaign with a life-saving purpose!

Solution

The "Red Cross Connection” – an app that uses alerts to tap into the users’ own social networks. to send out calls for blood of all types and after donating, allows them to share and "boast" to friends on FaceBook.