Every three months, Truth Central (McCann Worldgroup’s global research and thought leadership unit) publish new research that delves into some of the major global trends impacting brands and businesses.

The Truth About Wellness report is built from interviews with 7,000 people worldwide to determine, among other things, what wellness means to them.

View and download The Truth About Wellness

Truth About Wellness excerpt…


“In many ways, The Age of Wellness is well and truly upon us. ‘Wellness’ is a concept so rich with possibility that it is shifting from a perceived luxury to being considered a fundamental human right. Spending on wellness has doubled in the last decade, and will continue to grow at an impressive rate.


With global healthcare at crisis point and consumers picking obesity as the number one threat to the future health of humanity, you might argue that it is the very worst of times for our overall health and wellness.


86% of people believe they have the power to change their own level of wellness, 73% feel positive about their overall health and the average person now believes they will live to 79 (in China this rises to 84). This optimism is being amplified by a technological revolution that is set to dramatically impact our health.”


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